Sammy’s
Sammy’s is a concept sandwich franchise that serves the best subs to local communities. Sammy’s goal is to do “good stuff” in each local area where a storefront is located. They pride themselves on freshest ingredients and creating the best sandwich in town. Since opening its doors in 1954, Sammy’s identity keeps a retro look while maintaining a modern feel.
Deliverables
Tools: Adobe Illustrator, Adobe Photoshop
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This logo was inspired by retro cartoon characters. This choice was made to maintain the history of Sammy’s opening in 1954.
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The box was created and die cut by a laser cutter. Sammy’s messaging and purpose is found all around the box while also maintaining a space for employees to mark what is inside each box
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The sleeve was printed on brown kraft paper. The sleeve would be used when a customer orders a sandwich inside a Sammy’s store
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Cup wrapper maintaining Sammy’s branding and messaging
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Patterned wax paper to wrap sandwich. Pattern is hand drawn and also found on catering box
Process
